Some of the greatest digital marketing tools are prohibitively pricey. Investing in these premium tools may not always make sense depending on your marketing efforts, company size, or budget, especially if you are just getting started in the field of digital marketing. 

Fortunately, several excellent and useful tools are available for free usage or trial. In this blog, we have mentioned some of the best free digital marketing tools, categorically wise, that is beginner-friendly and easy to use.

Table Of Contents

• KEYWORD RESEARCH TOOLS
• SEO TOOLS
• CONTENT PLANNING TOOLS
• CONTENT WRITING TOOLS
• MISCELLANEOUS FREE TOOLS

I. Keyword Research Tools

1. Google Keyword Planner

One of the best free digital marketing tools, for evaluating keyword search volumes and brainstorming keyword ideas. The keyword planner is found in Google Ads under the Tools & Settings menu. Along with assisting your Google Ads PPC campaign, it also creates the framework for your SEO efforts. 

Google Keyword Planner helps you in:

• Discovering New Keywords
• See Average Monthly Searches
• Get Bid Estimates for a Keyword
• Know Competiton for a Keyword

2. Ubersuggest

A free keyword tool by NEIL PATEL provides you insights on keyword monthly search volume, CPC, and competition data. Also, it offers data related to a specific keyword query on Google, Youtube, and Amazon. 

Ubersuggest will help in:

• Domain Overview: provides you insights into your competitors’ SEO, content marketing, and social media marketing strategy.
• Top SEO Pages Report: analyze which of your competitor’s pages are ranking for organic keyword phrases.
• Keyword Suggestions: see the volume, competition, and seasonal trends for each keyword
• Content Ideas: know the content that is getting more social shares and backlinks in your niche and generate content that people are interested in.
• Backlink Data: you can see the exact content in your niche that people are building links to and then approach each of these sites and ask them to link to you.

3. Keywords Everywhere

A free Chrome and Firefox extension that finds keywords based on your seed term and displays keywords related to any page or domain that ranks in SERPs. Keywords everywhere will display insights on the right-hand side of google related to :

• SEO Difficulty Metrics
• “People Also Search For” Data
• Trending Keywords Data
• Long-Tail Keywords
• Related Keywords

Having this free tool will provide you CPC, search volume, and competition data and also lets you download the data in Excel, CSV, or PDF file formats.

II. SEO Tools

1. Page Speed Insights by Google

Page speed is an essential ranking criterion on Google, therefore it should be incorporated into your SEO efforts. Page Speed Insights is one of the simplest and cost-free methods, which provides a complete report on important metrics such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). This tool even provides ways to fix your site’s problems.

2.MozBar

Mozbar is a free extension that is available for Chrome, Firefox, Windows, and Mac. It will provide you with link metrics for pages and domains you search for. Along with it, you can get insights into the number of backlinks, Domain Authority, Page Authority, Reference Links, and Spam Scores of your competitors in your niche. Mozbar button sits right up in your browser and whenever you visit a site this tool will provide you with detailed information. 

3. Google Analytics

A completely free tool by Google that provides you with high-quality and detailed information about your website, all you need is your Google Account. Google Analytics is a statistics and analytical tool which can be used for SEO and marketing purposes. Some of the popular metrics that you can get access to through Google Analytics are-

• Number of Users
• Bounce Rate
• Session Duration of a User
• Pages Per Session
• Page Views
• Conversions 
• Demographics Data

3. Google Search Console

As a digital marketer, Search Console can assist you in monitoring your website traffic, optimizing your ranking, and making educated decisions about how your site’s search results will appear. You may utilize the data in Search Console to make technical choices for your website and do advanced marketing research. 

4. SEO Optimizer

SEO Optimizer is a website SEO checker that examines various factors to assist and discover issues that may be preventing your site from reaching its full potential. By simply entering your URL, this tool will do a free SEO website audit and offer a list of recommendations for you to improve the SEO of your site.

III. Content Planning Tools

1. Google Trends

Google Trends collects data from Google searches and allows users to compare the frequency of search phrases to other similar keywords, geographical regions, or language barriers. This tool can assist you in developing content that is popular and is mostly searched by people. Google Trends will assist you in the following areas:

• Understanding the Volume of Keyword Searches
• Avoiding Short-Term Popular Keywords
• Seasonal Trends Identification
• Choosing Relevant Topics
• Performing Trend Predictions
• Improve your Local SEO Strategy

2. Answer The Public

Users can type keywords into AnswerThePublic, and the platform will provide different content queries and subjects that people are looking for. This is an excellent tool for assisting with your content marketing plan, particularly if you are creating blog articles, FAQ pages, or looking for social media subjects. It also provides information about what your target audience is looking for. It displays the facts in an appealing visual way and also allows you to save the image.

IV.Content Writing Tools

1. Grammarly

Grammarly is a browser-based tool as well as a chrome extension that evaluates your spelling and grammar. Grammarly Editor lets you save, upload, and download documents. Grammarly is compatible with Google Docs, Microsoft Office, desktop PCs, and smartphones. Its free service will help you to identify and correct misspelled words, poor grammar, and punctuation errors.

2. Hemingway

Hemingway assesses the readability of your content. Like Grammarly, it advises on how to enhance your content and flags portions that need improvement. It helps to improve your language and sentence structure to improve your writing. It focuses on sentences with passive voice and adverbs and suggests simpler phrasing.

3. Yoast Real-Time Content Analysis

This tool will evaluate your content, however, it is mainly focused on SEO. You may enter your keyword and blog content, as well as experiment with various title/meta descriptions. Yoast makes recommendations on how to improve the content for readability and SEO and assigns a color score of green (good), yellow (meh), or red (poor) depending on these characteristics.

Miscellaneous Free Digital Marketing Tools

1. Canva

Great quality images are required, whether you are sharing a blog article, a seasonal offer, or anything else on social media. 

However, taking your images and creating your graphics takes time and money.

Canva is a wonderful alternative if you don’t have much of either. This free design site/app allows you to generate a wide range of visuals, from Facebook cover photos and Instagram Stories to tweets and blog post images. Canva’s social media templates all adhere to each platform’s suggested picture size, eliminating the need for resizing. 

2. Biteable

Biteable makes it simple to produce interesting, amusing, and educational short movies for social media. Biteable, which offers a variety of free video templates, footage, music, and animated sequences, is a lifesaver for anybody looking to rapidly-produce studio-quality content without the need for expensive resources such as film or sound recording equipment.

3. Bitly

Bitly is a link shortener that converts long URLs into considerably shorter ones. Bitly is a sophisticated internet marketing tool for tracking clicks, viewing site referrals, and identifying geographical areas with the most clicks. Google has integrated it into their Google Campaign URL Builder to shorten URLs and track campaign results.

4.MailChimp

MailChimp’s free edition is ideal for individuals who are just starting started with email marketing or automated communications. It is also handy for individuals who want to promote to a very small and/or niche audience. The Free plan allows you up to 2,000 contacts and 10,000 monthly sends, with a daily send limit of 2,000.

5. Vector Stock

A free website that is designed exclusively for pictures, graphics, icons, and drawings, all of which are accessible for download. Vector Stock is a great tool for all graphic designers and illustrators. You can use the images for advertising, promotional design, and a variety of other purposes, including designs that will be available for commercial resale based on the licensing level you select. There are Standard and Expanded licenses available to suit a variety of use.

So these were some of the best free digital marketing tools that are convenient to use and will simplify your online marketing efforts.